Brand v.s Marketing v.s. Advertising

Stuff they may not have told you when you started in business… In TheHartford.com’s Business Playbook, the difference between the three is this: advertising can enhance brand awareness, while branding drives the style and direction of advertising campaigns. Marketing can manage brand accountability and shore up a brand’s reputation, in addition to promoting ad campaigns. Advertising is the part of marketing that focuses on acquiring customers or clients and whatContinue reading “Brand v.s Marketing v.s. Advertising”