Brand v.s Marketing v.s. Advertising

Stuff they may not have told you when you started in business… In TheHartford.com’s Business Playbook, the difference between the three is this: advertising can enhance brand awareness, while branding drives the style and direction of advertising campaigns. Marketing can manage brand accountability and shore up a brand’s reputation, in addition to promoting ad campaigns. Advertising is the part of marketing that focuses on acquiring customers or clients and whatContinue reading “Brand v.s Marketing v.s. Advertising”

I’m a WSA Global Business Connector!!!

Women Speakers Association serves women in every industry: from small and big business to for-profit and non-profit; from politics to education; from healthcare to Hollywood. Building community for women with a message! Women Speakers Association is THE go-to place for innovative leaders, change-agents and women with a message to connect, collaborate and grow their visibilityContinue reading “I’m a WSA Global Business Connector!!!”