Brand v.s Marketing v.s. Advertising

Stuff they may not have told you when you started in business... In TheHartford.com's Business Playbook, the difference between the three is this: advertising can enhance brand awareness, while branding drives the style and direction of advertising campaigns. Marketing can manage brand accountability and shore up a brand's reputation, in addition to promoting ad campaigns. Advertising is the part of marketing that focuses on acquiring customers or clients and what … Continue reading Brand v.s Marketing v.s. Advertising

Anchors & Engines

Coaches need coaches. Any coach that tells you they don't need a coach themselves is probably a coach you should run away from. Not nice, I know, but true. I have had some really awesome coaches and I have had some not so awesome coaches. I have had a coach that sold me on everything … Continue reading Anchors & Engines

The Power of Connecting

Anyone who tells you that working on your own, being a solo-preneur, or anything where you are the chief-in-charge is a SOLO show is out of their minds! There - I said it. If you think for one minute that you have no one to answer to - well get that out of your head … Continue reading The Power of Connecting

Want an awesome outcome? Do this!

So you set up a plan for an idea you have. Have you thought out all the steps? Do you have to? Should you? In all actuality, having a plan is ideal. It allows for steps to be created and planned for in an orderly or timeline management style. You can set benchmarks and look … Continue reading Want an awesome outcome? Do this!

Know. Like. Trust.

“We have been home like never before.” Not true. We, this generation – most probably will answer "yes". Watch one episode of any TV Western-themed TV series of the 1960's or 1970's, and you can see that we are not the first set of humans on the planet to go through a time where travel … Continue reading Know. Like. Trust.