Brand v.s Marketing v.s. Advertising

Stuff they may not have told you when you started in business… In TheHartford.com’s Business Playbook, the difference between the three is this: advertising can enhance brand awareness, while branding drives the style and direction of advertising campaigns. Marketing can manage brand accountability and shore up a brand’s reputation, in addition to promoting ad campaigns. Advertising is the part of marketing that focuses on acquiring customers or clients and whatContinue reading “Brand v.s Marketing v.s. Advertising”

Anchors & Engines

Coaches need coaches.  Any coach that tells you they don’t need a coach themselves is probably a coach you should run away from.  Not nice, I know, but true.  I have had some really awesome coaches and I have had some not so awesome coaches.  I have had a coach that sold me on everythingContinue reading “Anchors & Engines”

The Power of Connecting

Anyone who tells you that working on your own, being a solo-preneur, or anything where you are the chief-in-charge is a SOLO show is out of their minds! There – I said it.  If you think for one minute that you have no one to answer to – well get that out of your headContinue reading “The Power of Connecting”

Want an awesome outcome? Do this!

So you set up a plan for an idea you have.  Have you thought out all the steps? Do you have to? Should you? In all actuality, having a plan is ideal.  It allows for steps to be created and planned for in an orderly or timeline management style.  You can set benchmarks and lookContinue reading “Want an awesome outcome? Do this!”

Know. Like. Trust.

“We have been home like never before.” Not true. We, this generation – most probably will answer “yes”. Watch one episode of any TV Western-themed TV series of the 1960’s or 1970’s, and you can see that we are not the first set of humans on the planet to go through a time where travelContinue reading “Know. Like. Trust.”