Brand v.s Marketing v.s. Advertising

Stuff they may not have told you when you started in business… In TheHartford.com’s Business Playbook, the difference between the three is this: advertising can enhance brand awareness, while branding drives the style and direction of advertising campaigns. Marketing can manage brand accountability and shore up a brand’s reputation, in addition to promoting ad campaigns. Advertising is the part of marketing that focuses on acquiring customers or clients and whatContinue reading “Brand v.s Marketing v.s. Advertising”

A Helpful Handy Hint from your ol’ Aunt Jane…

Start your day off with one, be ready to modify it and end your day with one for tomorrow. Have a plan. One of my colleagues put up a social media post this week that said, “If plan A doesn’t work out, you have 25 other letters to go”. It was a post about perseverance.Continue reading “A Helpful Handy Hint from your ol’ Aunt Jane…”

Sept. 2-3, 2020 – A Helpful Handy Hint from your ol’ Aunt Jane… Part 2

Part 2 – Today is the WHY… If you don’t pay attention to your business, your business isn’t going to PAY YOU! When five and a half feet of the Atlantic Ocean washes through your property, you should take it as a sign. I had to take it as an opportunity to look at whatContinue reading “Sept. 2-3, 2020 – A Helpful Handy Hint from your ol’ Aunt Jane… Part 2”

A Helpful Handy Hint from your ol’ Aunt Jane…

Posts in this category are two-parters: Today is the back story; tomorrow is the WHY behind the hint… It was around 7:30pm on October 29, 2012. I just finished preparing Martha Stewart’s famous Brick Chicken and I made the huge mistake of checking my phone to see the video feed coming from our store. IContinue reading “A Helpful Handy Hint from your ol’ Aunt Jane…”